Resiliency, Sustainability and Who’s Our Audience: Part 3 To Open Or Not To Open

Because we were in such a hurry to get church online, have we had a chance to stop and ask if what we are doing is working, and how we would know anyway. Statistics tell us 75% of churches have grown their “attendance” since beginning online services, but what does that really mean? Is attendance what we should be measuring anymore?

Below I’ve included the PowerPoint Slides to go with this video as well as a several page document of fun activities for online, easily adaptable for different audiences, and a way to start engaging, Online Engagement Activities. PLUS other documents of interest.

• Who exactly are we reaching? And where are they watching from, and why?
• Why is engagement the new church attendance?
• Why can trying to attract people ultimately be counter-productive?
• Is your audience on social media, and which avenue?
• How do you convert viewers to actual engagers and donors?
• Have you thought about perhaps NOT opening the building?

In this webinar I will cover a few specific ways to shift to what is important to measure and you read the analytics. We will look at shifting the focus OFF attendance, and move to counting “engagers,” those who are actually staying with you.

A mistake some will make is to re-embrace what was by walking back into the building thinking things will go back to normal, or to “how they used to be.” This is like saying, “we don’t need to change anymore.” You’ve learned a lot in the last couple months – breathe and know there’s still more to learn – AND – YOU ARE NOT ALONE. ❤️?